Driving requires concentration and awareness. It only takes one distraction to lose control of your vehicle and crash. Most drivers overlook the importance of keeping their eyes on the road with a significant number attempting to text while driving. In this article, Cathleen Christensen, the Vice President of Property & Casualty at Hierl Insurance, sheds light on this issue and highlights some measures employers can take to curb such accidents.

After falling from 42,836 deaths in 2004 to 32,744 in 2014, fatalities are on the rise again and stand at 37,133 for 2017. The number one cause of all car accidents is distracted driving. “These crashes are largely due to drivers’ negligence,” Cathleen explained. A car traveling at about 55 miles per hour takes approximately five seconds to cover the length of a football field. Five seconds is also the average duration it takes to read a text. At work zones, the few seconds it takes for a driver to get distracted are enough to have them crashing into the work zone. In fact, distracted drivers are 29 times more likely to crash in work zones.

Insurance Losses

Insurance companies are taking the brunt of the financial consequences of drivers’ carelessness by paying for serious losses. The 2016 industry-wide commercial auto combined ratio reached a 15-year high of 110.4%, and the segment has produced an underwriting loss for six years running after years of underwriting profits. According to Cathleen, “One of the primary causes of the industry losing money is distracted drivers. These are drivers who are either talking on the phone or texting while driving. The real consequences are higher insurance premiums for our business customers.”

Measures Employers Should Take to Avoid Losses

Everyone needs to be aware of these measures to minimize accidents caused by distracted driving:

  • Better public education – Drivers need to be educated on the dangers of using their mobile devices while driving.
  • Implement safety policies and make sure employees understand them. These policies include making drivers aware of speed limits, checking their speed gauges and locking their vehicles when they are away from them.
  • Implement a policy regarding the use of phones while driving. Consider using an app that will help keep this policy in place. Employers should prohibit any work-related activity that requires drivers to text or make calls while driving.

Commercial drivers should not be left behind when developing new safety standards for your workforce. Some great recommendations are the following:

  • Review driving records
  • Review and inspect equipment for commercial drivers on a regular basis
  • Implement a sleep safety policy – truck drivers are especially prone to falling asleep while driving due to fatigue as a result of driving very long distances without rest
  • Educate employees on these requirements

What Can Hierl Do to Help?

At Hierl, we listen to clients’ needs and learn about their business to create programs that meet or exceed their expectations. We continuously work with customers to ensure driver safety and provide them with a matrix to help them have an objective measure to look at driving records. We also provide employers with communication material to keep their drivers aware of issues and concerns related to their safety as a prevention measure.

For more information regarding this issue, you can contact Cathleen Christensen at 920-921-5921 or by email at cchristensen@hierl.com.