What’s the key communication platform for employee benefits communication?
“It is not a one size fits all approach, each group needs to take a look at their population and decide what is best for them.” -Tonya Bahr, Hierl Employee Benefit Advisor.
- Emails are efficient for targeting professional staff, especially companies that have companywide email addresses.
- Letters or texts are the best way to communicate with field or labor employees.
- A popular way to communicate is by meeting, whether it be a webinar or seminar. Often, companies will mandate that their employees attend informational sessions discussing benefits offered. This allows our clients to efficiently communicate a consistent message out to employees to help understand their benefits.
Ding ding ding, round 1! Paper VS Digital communications
Okay, not really because it’s not a competition!
“An online approach works really well for employees but it is also very important for the spouses to be engaged as well. We typically follow up the meetings with a deliverable the employee can bring home to their spouse. This not only allows the spouse to learn more about the benefits available to them, but it also reinforces what was covered in the meeting for the employee.” -Tonya Bahr
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